Wednesday, September 29, 2010

Discount School Supply and Social Media

Hi! I’m Brooke Higgins, Marketing Communications Coordinator for Discount School Supply.

I coordinate the non-catalog printed marketing materials that we distribute such as postcards, letters and flyers. I also support our sales staff with traditional marketing initiatives at trade shows and database management.

But over the last year, it’s the non-traditional marketing initiatives that have really exploded-- namely social media. Our lean and mean Marketing team has created a strong social media presence on Facebook, Twitter, Blogger and, most recently, LinkedIn.

Did you know that Discount School Supply sponsors 10 separate blogs?! Some of the blogs we author ourselves, like Special Offers from Discount School Supply and Circle Time. Other blogs—like Art and Creativity, Topics in Early Childhood Education, and Sharin’with Sharron—are produced by Discount School Supply contributors. Each one provides excellent resources, information or the latest deals.

For Facebook, we have seen our fan page, take off in the last year. The direct interaction with our customers has been a huge benefit. For example, we shared a blog post by John Funk on our fan page about why he thinks coloring books are a bad idea. This created some very interesting dialogue. This type of reach and interaction would never have been possible without social media!

If you too want to get social with Discount School Supply, become a fan on Facebook, follow us on Twitter, or check out any number of the Discount School Supply blogs. I invite you to comment, interact and help us provide the best early educational materials for early learners!

Thanks!

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